Comparing Textbooks Responsible Business and Management


Authors of the textbook "Principles of Responsible Management"
Oliver Laasch and Roger N. Conaway

With the forthcoming publication of the “Principles of Responsible Management” textbook and the recent publication of the “Responsible Business” textbook, we have experienced the need of instructors to learn more about how these two book are distinguished, in order to understand which book is the more adequate resource for each respective course.

The short answer is that “Responsible Business” has been designed to cater to the needs of a younger student, often studying on undergraduate level, and interested in the broader context of business and society, and to offer an inexpensive globally-available (ebook) resource. “Principles of Responsible Management” is designed rather for graduate or advanced business students, and focuses on management knowledge related to sustainability, responsibility, and ethics. “Responsible Business” might be the easier read, while “Principles of Responsible Management” provides both greater conceptual depth and more extensive practice application. For a more profound answer, there is a short UN Principles for Responsible Management Education case story explaining the development and underlying motivation that led to the publication of both books. Also, we found the following table a useful resource for further consideration.

PRME Text Book Textbook, Sustainability, Responsibility, Ethics
Publisher Cengage Editorial Digital
Authors Oliver Laasch, Roger N. Conaway Oliver Laasch, Roger N. Conaway
Format In-print with availability of single chapters in e-book format Fully animated e-book available in pdf and iTunes store format.
Target Groups MBA and management master students, undergraduate students (if experienced in or focusing on business subjects), practitioners (as handbook) Undergraduate students, multi-disciplinary groups (graduate and undergraduate)
Subject level Management and business functions level perspective Whole business/organization perspective
Features Over 50 contributors; 15 exclusive pioneer interviews with, for instance, Edward Freeman, John Elkington, Philip Kotler Foreword by Jonas Härtle; animated end-of-chapter quizzes, practice-boxes, additional web-study resources for each chapter
Supplements PPT sets, test bank, instructor manual 15 additional tables; Supplement “responsible business in the Latin American context”
TOC PART A: BASICS 1) Context: Drivers, Actors, Subjects2) Management: Basics and ProcessesPART B: DOMAINS3) Sustainability: Managing for the Triple Bottom Line4) Responsibility: Managing for Stakeholder Value5) Ethics: Managing for Moral ExcellencePART C: PLANNING

6) Strategy: Responsible Competitiveness

7) Entrepreneurship: Value-Added Ventures


8) Organization: Responsible Infrastructure

9) Operations: Responsible Enterprise Excellence

10) Supply Chain: Responsible Supply and Demand


11) Human Resources: HR-RM Symbiosis

12) Marketing and Communication: Stakeholder Goodwill

13) International Business and Management: Glocally Responsible Business


14) Accounting and Controlling: Stakeholder Accountability

15) Finance: Responsible Return on Investment

PART A: THEORY 1) Framing: History of sustainability, responsibility, and ethics and status quo2) Understanding: Fundamental concepts of sustainability, responsibility, and ethics3) Managing: Responsible management process and management instrumentsPART B: PRACTICE4) Planning: Strategic planning, profit orientation, growth5) Implementation: Main company functions and departments6) Communication: Internal and external communication tools, greenwashing


7) People: Human characteristics; sustainable lifestyles, activism, change agency and leadership.

8) Business: Change management, social entrepreneurship

9) Economy: Supply and demand systems, clusters, and industrial ecosystems; collaboration of civil society, government, and business actors.

Access & Pricing/Review Copies/ Instructor Materials receive review copies and instructor materials here.

For access and pricing options, including print, ebook, rental, single chapters, google books, etc., please click here. review copies, please send a mail to in with copy to

The first edition of the book is available as a fully animated, but very low-priced pdf at Editorial Digital and in the iTunes store. The second edition will be available in fall 2015 as print and ebook through the publisher Greenleaf.


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